This week some members of the CWT team have been in attendance at BTN’s The Beat Live, which is an industry gathering of leading business travel stakeholders from TMC’s, technology providers, corporate travel buyers through to hotel, air and ground suppliers.
The three-day event is a mix of panel discussions, lively debate and strategic presentations about what the industry is doing now, what it should be doing and what might happen in the future.
CWT’s CEO and President, Doug Anderson, was asked to open the event and take the important role of delivering the keynote speech.
The speech Doug chose to deliver was titled Fusion. This represents the concept of the harmonious mix of customer service and technology. The speech was opened with a video we created (see above) which emphasizes the importance of technology being developed hand in hand with customer service. Doug highlighted best practice examples of this ‘fusion’ from both the B2C world and the B2B world including Read more…