Hoteliers such as InterContinental Hotels Group (IHG) continue to enhance their brands to reach select groups of consumers, including IHG’s EVEN Hotels brand, which is completely focused on travelers’ well-being.
IHG analyzed emerging trends through several studies encompassing 4,000 customers, which revealed a demand for a holistic wellness travel experience. In simple terms, travelers want to stay healthy while traveling, thus EVEN Hotels was born.
EVEN Hotels’ four priority areas include:
Two EVEN Hotels have already been signed in New York City, and 100 EVEN Hotels are expected to be signed in the U.S. within the next five years.
IHG’s research suggests a demand for a healthy hotel stay, but do wellness-focused amenities like those at EVEN Hotels persuade you as a traveler to stay at one of these unique properties?