Earlier this month, American Airlines announced its mileage rewards would be changing, making it harder to earn rewards.
As you know, this isn’t the first devaluation of traveler rewards recently by suppliers and the trends suggest it won’t be the last. That’s what makes this a prime opportunity for travel managers to shift the balance in their favor and win back some loyalty toward your company’s travel program.
As we’ve written previously regarding traveler loyalty, the majority of people are motivated by recognition, reward and friendly competition. Unless you are applying some gamification tactics in your travel program, it’s likely that your attempts to promote compliance edge closer to shaming the traveler than rewarding them.