• Five ways to make reviews work for you

    hotel-magnifying-glassMention traveler reviews and most people will likely picture a consumer-focused website. However, Jill Cox, product director for Carlson Wagonlit Travel’s Global Hotel Customer Experience says: “Reviews can work well in the corporate space. Consumer traveler reviews already form a large part of the traveler trip planning process and using certified and transparent systems within the corporate space increases both traveler and travel manager confidence.”

    Here are some ways to make those traveler reviews work for your company:

    1. Social media is all about sharing and connecting, and the same is true for traveler reviews. If travel manager can offer a platform for travelers to voice their thoughts, they can benefit from in-depth knowledge.

    Other than reviews, what are your deciding factors when choosing a hotel?

    2. Find a platform that works for you. Make sure your company has one platform for traveler reviews such as CWT Hotel Intel – this way you can keep all reviews, data and discussions in one place.

    3. Allowing open debates will encourage travelers to show good behavior — people are more likely to share knowledge about hotels and airlines within policy. This helps buyers achieve results.

    4. Be brave! Your travelers will always talk and share information online, so it is best if you are aware of it and manage it. Empower your travelers and let them drive program compliance through their discussions.

    5. Use your knowledge and data collected from your open, honest debates to talk to suppliers and leverage better deals.

    For travel managers who are fearful of bad traveler reviews showing up in relation to their company’s choice of hotels, there seems little need to worry — 87.5 percent of the reviews posted on CWT Hotel Intel are positive ones.

    — Felicity Cousins

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