These are the words of CWT’s very own Vincent Lebunetel, vice president, Corporate Innovation talking about the CWT Travel Stress Index (TSI) which he co-authored. The TSI has this week been published in the globally renowned business publication Harvard Business Review with a fascinating graphic visual which shows the travel stress timeline.
The TSI launched in April last year and measures the financial impact of lost productivity incurred through trip-related stress. Since the launch, it has won industry awards and rave reviews from clients but it also caught the attention of the highly regarded French business school HEC Paris.
HEC’s Michael Segalla and Dominique Rouziès worked with Lebunetel and Catalin Ciobanu, our director, İnnovation & Big Data Analytics, to combine the TSI research with a survey which asked thousands of business travelers about the stress they felt at every stage of a trip.
The end result is the report which was published in the Harvard Business Review and a great visual graphic which maps a timeline of a standard business trip and tells you when each type of traveler is stressing out and why.
I asked Ciobanu how companies can use the study, and he said, “Working to prevent stress, companies will ensure that their travelers focus on what they are paid for: being productive.”
|“Working to prevent stress, companies will ensure that their travelers focus on what they are paid for: being productive.”
— Catalin Ciobanu, director, İnnovation & Big Data Analytics for CWT
He continued: “Looking at the trip timeline, you can see a surge in stress occurs just before and during the flight, after which the stress profile stabilizes. These stages of the trip are, on aggregate, responsible for the largest productivity loss.
“No traveler segment is immune to stress; however, its impact is felt more strongly as the job level increases. The study found that higher-up executives handle better disruptions in daily routine or trip schedule, but react very strongly to lost-time situations – such as indirect flights or lack of internet at destination.”
When I asked him what he hopes people will take from the study, Ciobanu concluded: “All travelers are similar in the way that they all do experience stress, but its intensity varies significantly as travelers are ultimately all unique as well. The study highlights the need for companies to move from a travel policy to a traveler policy in order to address and alleviate some of that stress.”
Do you feel stressed on your business trip? Find out more about the CWT Travel Stress Index.