The most recent CWT ViewPoint – Traveler Loyalty Programs – from the CWT Solutions Group takes a closer look at this trend – evaluating how loyalty to a supplier may have an impact on the decisions travelers make, and the prices they (and your company) pay. An analysis conducted by CWT Solutions Group found that as a traveler’s status increases within a loyalty program, so does their average ticket price.
There are a number of actions travel managers can take to measure the effectiveness of their current travel program, identify where traveler loyalty may be having an impact on it, and respond/reinforce/adjust accordingly. Check out the full CWT ViewPoint for details.
The good news for travel managers is that loyalty isn’t the only determining factor in traveler decisions. In a series of recent polls conducted here on the CWT Savvy Traveler blog, we found that while loyalty to a supplier may contribute to a traveler’s choices, they’re also motivated by flight time, hotel location, rental car types, travel policy, and overall, price, price, price. With a strong travel policy, effective supplier relationships, and good communication with the traveling population, travel managers can build a travel program that benefits both their travelers and their business.
Read the CWT ViewPoint or contact the CWT Solutions Group for additional information.