• Experience the journey at CWT’s GBTA booth

    Preparation for the 2014 Global Business Travel Association (GBTA)’s annual conference is in its final stages. From sending out invitations and communications to coordinating the client event, the finishing touches are being made.

    This year, CWT is highlighting an updated booth featuring the integration of technology into all stages of a business trip. How are we doing that?

    1. Experience. Introducing the virtual reality experience. A journey created with today’s business traveler in mind. The virtual reality experience brings GBTA attendees on a virtual trip using a new technology called Augmented Reality — the integration of digital information with live video or the user’s environment in real time.
      In the case of CWT, attendees can virtually immerse themselves in a trip experience from beginning to end — at home, on the road and back at the office — by participating in our virtual reality experience. Not only do you make various decisions but you also get to experience the technology CWT business travelers on a daily basis as if you would were on a real business trip. Cool, right?
    2. Discover. When you aren’t participating in the virtual reality experience, stop by and check out the CWT technology that is bringing business travel to the next level. At our Genius Bar, iPads will be set up giving you the reigns to discover and interact with the latest and greatest technologies in business travel, such as CWT Online, powered by KDS; CWT To GoTM;and the next generation of CWT Program Management Center.
    3. Network. Stop by to see us at booth #1713 — located at the main intersection of the show floor — and talk with any of our subject matter experts about your travel program, travel technology and more. The booth also includes both semi-private and casual seating, client/prospect event registration desk and a reception desk.


    10 ways to get the most out of the GBTA convention
    Before you go
    On the ground
    After the convention

    With all the planning and preparations that have gone into GBTA 2014, we are excited to share the latest and greatest technology with you. Stop by the CWT tradeshow booth #1713 to visit, explore CWT technology or immerse yourself in the virtual reality experience. We hope to see you there!

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