• GBTA has Big Data, traveler loyalty, innovation, more

    CWT Savvy Traveler
    gbta-convention-2014-384x114Many of us at Carlson Wagonlit Travel are gearing up for the Global Business Travel Association Convention (GBTA 2014), which will be held in Los Angeles from July 27-30.

    Our experts will moderating and participating in educational sessions at this year’s convention, two of them on Monday, four of them on Tuesday and three on Wednesday. We’ll be talking about our 2015 travel price forecast, innovation, big data, traveler loyalty and more.


    We will also be tweeting live from the convention as well, so follow @CWTAmericas for more of what we’re seeing and what people are talking about, as well as major CWT announcements. For a full, unfiltered look at what people are doing at GBTA, you might want to follow the #GBTA2014 hashtag, which is sure to be a virtual flood of messages. You can see the latest ones here to the right.

    Here’s a timeline to help your planning (all times U.S. Pacific):

    Monday, July 28, 9 a.m. 

    Nick Vournakis, Senior Vice President for Global Marketing, will be speaking on what’s next in travel management in a presentation titled: Innovation 2020 – Back to the Future! in room 403B.

    As we approach the midway point of this decade, we will take the audience through the changing needs of the business traveler of the future, and the tools that will help them. This session will talk technology, door-to-door support, security, check-in and mobility, as well as highlighting some of the key ways business traveler behavior will change.

    Monday, July 28, 10:30 a.m. 

    Joel Wartgow, Senior Director of CWT Solutions Group Americas, is a presenter as we give attendees a look at 2015 in the presentation titled: A Glimpse into 2015: Forecasting Supplier Prices in room 406AB.

    10 ways to get the most out of the GBTA convention
    Before you go
    On the ground
    After the convention

    For the first time, the GBTA Foundation and Carlson Wagonlit Travel have teamed up to combine their global price forecasts into one powerful prediction machine, and they’re sharing their results with you just in time for budgeting and supplier negotiations. Don’t miss out on this opportunity to be thoroughly informed on air, hotel, ground transportation, and meetings & events costs as you plan your 2015 program.

    Tuesday, July 29, 9 a.m.

    Yon Abad, Director, CWT Solutions Group Americas, will participate in the Alliances, JV’s, Mergers, Oh My! panel in room 404AB.

    The panel will include an interactive Q&A session, allowing both buyers and suppliers to hear directly from industry experts and peers, best practices, concerns and any other issues related to alliances, joint ventures and mergers.

    Tuesday, July 29, 9 a.m.

    Steven Van Overmeiren, Global Hotel Category Lead, CWT Solutions Group Americas, will participate in the Lodging and the Next Generation Traveler panel in room 403B.

    The session will focus on understanding the characteristics and expectations of the next generation of travelers. The interactive panel of expert will discuss how travel managers and the hospitality industry is adapting to meet those needs today and in the future.

    Tuesday, July 29, 10:30 a.m.

    Later on Tuesday morning, there are two going on simultaneously. On Tuesday, July 29, at 10:30 a.m. Barb Barnard, Senior Vice President, U.S. Corporate Clients, moderates What Drives Travel Buyer Satisfaction with TMCs?, a panel in room 406AB.

    What do travel buyers value the most when it comes to their TMC? This ground-breaking study of TMC satisfaction drivers will reveal the most important aspects of the TMC relationship to travel buyers. Join our panel of industry experts for this engaging session.

    Tuesday, July 29, 10:30 a.m.

    At the same time, Karen deKanter, Director Business Development for CWT Meetings & Events, is participating in a panel called #GenNext – Strategies to Drive Compliance and Loyalty to your Managed Travel Program in room 408B.

    Millennials will make up more than 50 percent of the workforce in five years and technology is providing business travelers with greater access to supplier products and services. How do you stay in front of the information tidal wave and still manage your program? Drive compliance through creative communication strategies, new technologies and a fresh approach that will appeal to your multi-generational traveler.

    Wednesday, July 30, 7:30 a.m.

    On the final day there are three running at the same time. Catalin Ciobanu, Director, Global Product Innovation, and Joel Wartgow, Senior Director of CWT Solutions Group Americas, will talk about Big Data – Big help or big headache?, in 409AB.

    The panel will discuss and talk through some of the key issues faced by analytics teams from a TMC perspective, such as:

    • Scope – width vs. depth: which approach yields the biggest impact
    • Gamification – how can you make Big Data digestible
    • Cost – investment required for innovation
    • Benefits – measuring the return on Big Data investment
    • IT – collaboration for improved access to data
    • Distribution channels – to succeed in an increasingly demanding B2C environment

    Wednesday, July 30, 7:30 a.m.

    John Vawter, Vice President, CWT Energy, Resources & Marine, Americas is speaking on a panel in the session called The New Best Practices for Managing Non-employee Travel in room 403B.

    By attending you will learn:

    • Optimal booking and travel arranging processes to explore
    • Optimal ways to manage traveler payment and reconciliation
    • The top concerns and responsibilities to consider

    Wednesday, July 30, 7:30 a.m.

    And in 408A, Catalin Ciobanu, Nick Vournakis, Senior Vice President for Global Marketing, is a panelist on the Duty of Care and Open Booking: Are They Compatible? panel, in 408A.

    Hear from industry experts from all sides to understand where open booking and travel risk management meet and what you need to be doing to ensure your company is taking the necessary steps to mitigate the risks to the business and your employees/travelers.

    We hope you’ll join us. But if you can’t, follow us on Twitter and follow the #GBTA2014 hashtag to get a flavor of what’s going on at this year’s convention!

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