• Mobile, big data, data security key trends for 2015

     (Airbnb photo)

    (Airbnb photo)

    We recently published the results of our annual travel manager survey. This year, that included more than 1,100 responses. And rather than present those results in a static infographic, we created an interactive website at CWT-2015-trends.com to help you benchmark your priorities against those of travel managers at similar companies.

    In North America, travel managers said mobile technology would have a major impact on their travel programs in 2015. That’s not surprising given the pervasiveness of mobile technology in the region. In addition, the other three trends in which this region is above the global norm are all related to mobile and/or technology as well: data security, big data and social media.

    But the trend that sticks out is actually one that doesn’t stick out. On the subject of the sharing economy, North American travel managers rate its impact squarely in line with the global average, which is right in the middle of the priority range.

    This may or may not be true for 2015, but even if it is, it won’t last long. After all, 2014 was the year in which Airbnb and Uber were on the trade show floor at the Global Business Travel Association convention. Companies have entered some high-profile partnerships. They’ve made some headlines (not all of them positive).

    We wrote about Airbnb last month in this space and discussed some of the pros and cons of Airbnb for business travel. Safety and security, consistency and service and the company travel policy are all things that need to be kept top of mind.

    Earlier this month we wrote about Airbnb, Uber and Lyft rating guests or passengers. Travelers should read through privacy policies to see how their data is being used.

    But the bottom line is this: If the sharing economy isn’t a priority for travel managers now, it will be soon.

    Meanwhile, those are just four of the 11 trends identified by travel managers for 2015. To see the full slate, and to compare your priorities with those of the survey respondents, check out the trends website.


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