• The GBTA Fortune Teller: What we’ll all be talking about

    The 2015 Global Business Travel Association (GBTA) Convention is less than two weeks away and Carlson Wagonlit Travel (CWT) has been gearing up by looking into the future. And what do we see? A truly hyper-connected world with personalized information where and when you need it, and at GBTA 2015, we’re going to talk about how to get there.

    First things first: connectionGBTA 2015 Powering the future

    The theme for this year’s GBTA is #Sharing, which is spot on for what is happening in the industry now and what will happen in the years to come. The interconnection between people and their environment continues to get deeper. Customers expect to connect to information wherever and whenever they need it. Successful communication channels will adapt to fit this reality. At GBTA, you’ll be able to learn more about how CWT supports this hyper-connected world – like how we enable our travel counselors with easy access to all the information a traveler expects.

    Let’s get personal

    In this data-driven and digital age, customers consistently receive information and services tailored to fit their needs. The key to delivering this personalized service lies in harnessing data to truly understand each consumer and providing the assistance and benefits that matter to them. This means that CWT goes beyond just being available for the traveler on the go, but delivers near real-time data and analytics to travel managers so they drive better travel compliance and create long-term cost-savings.

    Always be innovating

    Innovation permeates CWT’s culture and we want to share what we’ve learned as a leading travel management company so you can make our innovation work for you. Sure, we have award-winning products and valuable trend studies. But we also have a dedicated corporate innovation department who are always working to develop the innovations that will shape our clients’ futures, so you’ll definitely want to stop by our booth (#1325) to see what we’re working on.

    Putting it all together

    On their own, these are powerful concepts. But the key is fusing them together to become the most powerful tool in your travel management arsenal. In today’s multiplatform, digital world, we know the importance of being able to deliver what travel managers expect and what travelers need. At our booth (#1325), we’ll be demonstrating how CWT seamlessly combines innovative technology and personalized, connected service to power the future (which also happens to be the theme of our booth this year, funny how that works out).

    With so much happening in the industry right now, there will undoubtedly be a lot to learn and experience this year at GBTA. So what do you think the big trends will be? Is there anything you’re really hoping to see? We’ve got our guesses – but now we want to hear yours.


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