• Why I think it’s important to ‘Lean in’

    Doug Anderson, president & CEO, CWT

    Doug Anderson, president & CEO, CWT

    Recently, I was lucky enough to join a panel at the Women in Travel (WINiT) 2015 Summit in Orlando.

    I have been an avid supporter of WINiT since it was established in January 2014. CWT was one of the first sponsors and I am proud to be on the advisory board. When WINiT’s founder Michelle (Mick) Lee asked me to participate on a panel this year, I knew what I wanted to say but decided to look around for further inspiration. It didn’t take long before I found Lean In, the highly popular book by Facebook’s COO Sheryl Sandberg.

    The book stood out for many reasons. Firstly, Sandberg cleverly weaves in tangible business cases, statistics and financial figures to highlight the why it’s so important to have an open and supportive business environment. This encourages everyone in a company to proactively join in business conversations and decisions.

    Sandberg’s passion for creating the right environment, where all staff are given equal opportunities and where they feel confident to communicate freely also shone through something which I really liked and connected to. This is something I too believe in, and have been working hard to develop since I took up my role at CWT.

    On the WINiT panel, I shared my views on what organizations need to do to create the right environment to empower everyone to ‘lean in’, create the right ideas and drive change.

    You can read my tips and other industry leaders’ advice in this Meetings Net article.