What will your business trip be like in 2020?
Over the next decade, the world’s population will swell by more than a billion people, and Amadeus predicts that as a result, the global travel market will grow 5.4% per year, outpacing global GDP growth by 2% annually.
The burgeoning global population will be mobile in more ways than one. The GSMA’s Mobile Economy 2014 report predicts that there will be 9.2 billion active mobile connections by 2020, spread across 4.3 billion unique subscribers.
As a result, digital interactions will dominate. Microsoft predicts that by 2020, 85% of all customer interactions will be digital. Hand-in-hand with digital’s rise will come the expectation of personalization. Combine the expanding capabilities of digital with the personalized counsel that humans can provide, and business travel as we know it will change forever.
Here’s how we envision your pre-trip experience: Read more…